Safaricom PLC has announced Sh 10 million sponsorship for Team Kenya for the 2024 Paris Paralympic Team.
The sponsorship that includes Sh 5 million in cash and similar amount in-kind was unveiled by Safaricom PLC Business and Development Officer, Michael Mutiga.
Mutiga handed over a sponsorship cheque of Sh 10 million to Kenya National Paralympic Committee (KNPC) vice president Bhaveet Chudasama at a colorful ceremony at the Windsor Golf Hotel and Country Club on Tuesday evening.
Mutiga underscored Safaricom’s unwavering commitment to empowering and supporting Kenyan athletes.
The in-kind support package comprises financial literacy and media training for the athletes, ensuring they are well-prepared on and off the field.
Additionally, the in-kind sponsorship includes airtime for data and connectivity, and branded merchandise, ensuring that the athletes are well-connected and proudly represent Kenya in Paris.
Mutiga highlighted the company’s dedication to fostering sports excellence in Kenya.
“We are thrilled to support the Kenya Paralympics Team as they embark on their journey to the Paris 2024 Paralympic Games,” said Mutiga, explaining that at Safaricom, they believe in the power of sports to inspire, unite, and transform communities.
Mutiga noted that their commitment to supporting sports in Kenya extends beyond just financial contributions. “We aim to empower athletes with the skills and resources they need to excel both on and off the field.”
Safaricom has a long-standing history of supporting sports in Kenya, recognising the significant role it plays in national development and unity. Through various initiatives and sponsorships, Safaricom has continually invested in nurturing talent and providing platforms for athletes to showcase their abilities.
In addition to financial support, Safaricom organised a comprehensive financial literacy and media training programme to empower athletes with financial management skills, and effective media engagement skills.
The session was designed to provide valuable insights and practical knowledge that will help individual athletes grow their incomes and build their personal brands.
“The journey of our Paralympics team is a testament to the resilience, dedication, and spirit of our athletes. They embody the true essence of sportsmanship and serve as an inspiration to all of us,” said Mutiga, who called upon all Kenyans to rally behind our Paralympians and support them as they represent our nation on the global stage.
“Safaricom have been one of our key partners for years; their support extends not only to the Paralympics but also to other significant local and international races in the country, where they actively contribute to nurturing young talent,” said Chudasama.
